Freedom. 1998-1998?
Remember the first revolutionary "No Hooks" no credit expiry date plan and chunky "Refurbished" 025 Motorola that was sold via The Warehouse.
Lasted about a year and suddenly went belly up.
GOLD. 1999-2004
After the failure of Freedon, The Warehouse introduced GOLD which was a similar system of one everyday rate and no credit expiry.
GOLD mobiles had the billing changed from GOLD to Telecom and then were integrated into Telecom mobiles in about 2004 and the brand was withdrawn.
X-Cell. 1999-2005
Launched via Trustpower it later lived on being sold under Sky. Unicall, Reach
Became Reach mobile in is dying days and met the same demise as Reach wireless
Phones suddenly stopped working in 2005 just like their wireless network and still remained half-connected but with no billing platform.
Pulsate. 2001-2002
Devised by Telecom to make 025 "cool" and has sponsorships, DJ events and a really neat web portal for it's day. It also introduced the hack to SMS to 021 mobiles and a 1c texing promo after 9PM
Pulsate was a standard Telecom Prepaid device anyway and simply became "Boost"
Boost. 2002-2007
An international "youth brand" introduced by Telecom to replace the in-house Pulsate brand it offered a range of text plans but lacked the awesome website offered by it's predesessor, It became famous for sponsoring Hip-Hip and was an on-net plan (027-027) priced.
Was withdrawn for the market late 2007 but the SMS-on-net plan still exists and is avialable to all Telecom customers as "boostTXT"
Telstra. 1998-2007
Vodafone resold plans under 029 numbers and not a true MNVO.
It all fell apart in 2007 and they defected to Telecom late 2007, this "new network" is nothing new by the way.
Telstra 2007
The only current MNVO that actually holds service. Runs upon the existing CDMA network.
Nice plans too that offer great rates and no "free minute scams with overage penalties"
So far all MNVO's ahve been through Telecom.
Hopefully this new wave of the Virtual Operators can make a success.
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