A-style: harmless nipple-slip or unfair tactics

The A-style brand image is a masterfully clever logo. It is driving a young company to international recognition and once you’ve realized what the innocent A signifies, its symbolic nature leaps out at you. Beginning with street level buzz marketing tactics, the Italian A-style logo has systematically used the most cost-efficient marketing methods to develop an international awareness using its provocative imagery. Over recent years we have seen the rise of savvy street brands with defiant brain-slapping names such as Pornstar and FCUK, but A-style has pushed things several notches up the "i-can't-believe-they-can-get-away-with-that" scale. Originally commercially invigorated with street stickers and stencils, A-style has used street-level buzz marketing to grow to international prominence and is now sponsoring global televised sport to deliver its in-yer-face branding. Does it press your buttons? It’s designed to do so! And prepare for more subversive marketing, as it’s clearly very effective ...

Related Articles:

• Samsung collaborates with Vogue for designer technology
• Diet Coke turns 25
• The smell of testosterone: Hummer Fragrance for Men
• Integrated Marketing Communications and Consumer Control become major marketing issues
• Research shows the message in advertising is irrelevant
• ADVERGAMING: Microsoft plans to turn gaming into marketing and audience generation opportunities

Read More